Accessible Social Media Posts
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1. Why make social media accessible?
It expands reach to diverse abilities.
It is a quick method of publishing important information and announcements that could not be published on websites, including in emergency situations.
Boosts visibility to all and SEO.
Individuals with disabilities often use social media for job hunting.
2. General tips to make Social Media posts accessible:
Include alternative text for images. Provide enough details for users to understand the image in your post.
For example, rather than writing “a photo of a dog,” provide more detail such as “Large white bulldog looking grumpy.”
Utilize CamelCase in hashtags. (ex. #UnitedNation)
Limit emoji usage to maximum 3-4,and place at the end.
Do not use keyboard symbols to express emoticons (ex. :), :(, >_<, -_-, O_O)
Avoid special characters..
Use concise and simple language.
Add manual or automated video captions. Limit each caption to 32 characters, with 2 lines per caption
Alt-text cannot be added to stories.
3. Facebook tips
Add alt-text by clicking ‘Edit’ → Add alt text
Enable automated video captions for facebook ads, live videos and videos shared in your page
Facebook provides accuracy ratings to your videos (high, low). If the rating is high the caption is automatically uploaded to your video. Be mindful that automated video captions might not be accurate.
4. Twitter tips
Twitter has accessibility features like voice tweets, customizable color contrast and font size controls, and hints for assistive technology users.
5. Instagram tips
Add alt text to new and existing posts.
6. Linkedin tips
If you are resharing an image, add the alt text in the body of the post.
Upload image, and in click the button “alt” to add the alt text.
